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HONG KONG BAPTIST UNIVERSITY
FACULTY OF SCIENCE

Department of Computer Science Seminar
2008 Series

Product-Related B2C E-Commerce Deception: Formation, Outcomes, and Detection

Ms. Bo Xiao
University of British Columbia

Date: March 6, 2008 (Thursday)
Time: 9:30 - 10:30 am
Venue: RRS905, Sir Run Run Shaw Building, Ho Sin Hang Campus

Abstract
With the rapid growth of e-commerce, product-related online fraud and deception are also on the rise. However, compared to the rising public sensitivity to product-related e-commerce deception, the academic research community’s interest in studying this phenomenon has not been high. Given the paucity of research in this area, this study aims to explore the impact of different product-related e-commerce deception tactics on consumer decision making. To this end, based on a typology of e-commerce deception tactics developed earlier, this study advances hypotheses regarding the effects of the different e-commerce deception tactics on consumers’ decision making process and outcome, and reports the result of a pilot test conducted to test the hypothesized effects. This study not only advances our knowledge of e-commerce deception and associated deception tactics based on manipulating the information offered through the web interface, but also answers the call for better educating the public about the perils of the Internet.

Biography
Bo (Sophie) Xiao is currently a PhD candidate in Management Information Systems in the Sauder School of Business at the University of British Columbia. Her academic supervisor is Professor Izak Benbasat. Before joining the University of British Columbia, Ms. Xiao obtained two master’s degrees from Arizona State University – Master of Science in Information Management (MSIM) and Master in Teaching English as a Second Language (MTESOL). The ultimate goal of Ms. Xiao’s research program is to improve consumer decision making in a digital environment. This goal is reflect in both her past work and her ongoing work. Her past research focused on e-commerce product recommendation agents. She co-authored a paper with Professor Benbasat theorizing about the use, the design characteristics, and impact of product recommendation agents. The paper has been published in Management Information Systems Quarterly, the top journal in the Management Information Systems discipline. Her current work focuses on deception in e-commerce. Her dissertation examines consumer vulnerability to different types of deceptive information practices in e-commerce and explores IT-based mechanisms/solutions that can help consumers better detect deception. Ms. Xiao has presented papers at the Americas Conference in Information Systems and the Annual Workshop on Human-Computer Interaction Research in Management Information Systems. She was selected as an International Conference on Information Systems Doctoral Consortium Fellow in 2007. Ms. Xiao has served as reviewer for journals and international conferences, including Management Information Systems Quarterly, International Journal of Electronic Commerce, Journal of Electronic Commerce Research, International Conference on Information Systems, and Americas Conference on Information Systems

********* ALL INTERESTED ARE WELCOME ***********
(For enquiry, please contact Computer Science Department at 3411 2385)

http://www.comp.hkbu.edu.hk/v1/?page=seminars&id=22
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Department of Computer Science, Hong Kong Baptist University
Hong Kong Baptist University