Creative Industry Management -
Unlock your potential with our transdisciplinary second major in Creative Industry Management
This innovative programme bridges creativity and business acumen, equipping you with the skills to thrive in dynamic creative sectors. Gain hands-on experience, learn from industry experts, and prepare to lead in fields like media, entertainment, and the arts.
Introduction
Transdisciplinary Second Major (TSM) in Creative Industry Management is designed to blend creative innovation with strategic business practices. This programme offers a unique curriculum that spans various disciplines, providing students with the knowledge and skills needed to navigate and lead within the creative industries. By integrating insights from fields such as media, arts, and business management, students are prepared to tackle real-world challenges and drive success in dynamic creative environments.
Industry Need
The creative industries are rapidly evolving, requiring professionals who can seamlessly blend artistic innovation with strategic management. As these sectors become increasingly complex and competitive, there is a growing demand for individuals who can understand both the creative and business aspects of the industry.
Eligibility
Open to all students, regardless of their primary field of study, this major offers a unique opportunity to complement your existing expertise with creative industry management.
Benefits
Choosing a major in Creative Industry Management equips students with a unique blend of creative and business skills, enhancing their versatility in various sectors. The programme offers practical experience across disciplines, fostering innovation and leadership capabilities. Graduates gain a competitive edge in the job market, with access to diverse career opportunities in media, entertainment, and arts management.
Curriculum
Unit Requirement:
TSM Core Course
3
+
TSM Required Courses
12
+
TSM Elective Courses #
27
=
TSM Total
42
Units
TSM Core Course (3 units)
| Course Code | Title | Units |
|---|---|---|
| ITS2XXX | Transdisciplinary Inquiries and Methodologies ** | 3 |
TSM Required Courses (12 units)
| Course Code | Title | Units |
|---|---|---|
| CRIN2XXX | Introduction to Creative Industry | 3 |
| CRIN3XXX | Special Topics on Creative Industry I | 3 |
| CRIN4XXX | Special Topics on Creative Industry II | 3 |
| CRIN4XXX | Capstone Management Project / Professional Portfolio | 3 |
TSM Elective Courses (27 units) #
| Course Code | Title | Units |
|---|---|---|
| CRIN3XXX | Artiste Management | 3 |
| CRIN3XXX | Creative Industry Internship I | 3 |
| CRIN3XXX | Creative Industry Internship II | 3 |
| CRIN3XXX | Creative Industry Internship III | 3 |
| CRIN3XXX | Creative Industry Internship IV | 3 |
| ARTT3005 | Transdisciplinary Collaboration I | 6 |
| ARTT3006 | Transdisciplinary Collaboration II | 6 |
| BAGE3005 | Global Entertainment Business Field Trip | 3 |
| FAGS3017 | Media Arts and Performance | 3 |
| FAGS3025 | Technology, Body and Performance | 3 |
| FILM2075 | Film Stardom | 3 |
| FILM3147 | Entertainment 3.0: Creative Industries and Technology | 3 |
| MUSI3066 | Music and Media | 3 |
| MUSI3085 | Introduction to Music Business and Music Marketing | 3 |
| MUSI3136 | Creative Entrepreneurship | 3 |
| Course Code | Title | Units |
|---|---|---|
| BUSI1005 | The World of Business and Entrepreneurship | 3 |
| BUSI2XXX | Entrepreneurial Accounting and Finance (for non-BBA students) | 3 |
| BUSI2035 | Entrepreneurship and Innovative Thinking | 3 |
| BUSI2055 | AI for Business | 3 |
| BUSI3006 | Business Ethics and corporate social responsibility | 3 |
| FINE3025 | Entrepreneurial Finance | 3 |
| LLAW2007 | Entertainment Law | 3 |
| ISEM3035 | Introduction to Business Data Analytics and Visualization | 3 |
| MKTG2005 | Marketing Management | 3 |
| MKTG3006 | Global Marketing | 3 |
| MKTG3026 | Strategic Digital Marketing | 3 |
| MKTG4055 | Event Marketing | 3 |
| Course Code | Title | Units |
|---|---|---|
| PRAO2005 | Introduction to Public Relations and Advertising | 3 |
| PRAO2046 | Internal Communication and Employee Engagement | 3 |
| PRAO2047 | Media Design for Corporate Communication | 3 |
| PRAO3056 | Campaign Planning and Management | 3 |
| PRAO4037 | Narrative and Brand Storytelling | 3 |
| PRAO4066 | Leadership Communication | 3 |
| GAME3026 | Online Media Management | 3 |
| GAME3035 | GAME3035 Transdisciplinary Theory of Game Design | 3 |
| GAME3037 | GAME3037 Visual Aesthetics and Narrative Presentation | 3 |
# Students should
- take 15 units of elective courses from School of Creative Arts
- take 9 units of elective courses from School of Business
- take 3 units of elective courses from School of Communication
** This is a required course for all students taking a TSM. It is designed by the DTUP.
Study Schedule (tentative)
The study of TSM should normally commence in the third year of studies of the students although students should be encouraged to take TSM courses in Year 2 as taster courses.
| Semester 1 | Units | Semester 2 | Units |
|---|---|---|---|
| ITS2XXX Transdisciplinary Inquiries and Methodologies | 3 | CRIN3XXX Special Topics in Creative Industry I | 3 |
| CRIN2XXX Introduction to Creative Industry | 3 | TSM Elective Courses | 6-9 |
| TSM Elective Course | 3-6 | ||
| Sub-total | 9-12 | Sub-total | 9-12 |
| Summer | Units | ||
| TSM Elective Course | 0-3 | ||
| Sub-total | 0-3 |
| Semester 1 | Units | Semester 2 | Units |
|---|---|---|---|
| CRIN4XXX Special Topics in Creative Industry II | 3 | CRIN4XXX Capstone Management Project / Professional Portfolio | 3 |
| TSM Elective Courses | 6-9 | TSM Elective Courses | 6-9 |
| Sub-total | 9-12 | Sub-total | 9-12 |
Career Prospects
Your Path to Career Success
Graduates of the Creative Industry Management programme have diverse career prospects across various sectors. They can pursue roles such as project managers, brand strategists, or marketing directors within media, entertainment, and arts organisations. Additionally, opportunities exist in creative consulting, cultural event management, and digital content production. The programme also prepares students for entrepreneurial ventures, enabling them to launch and manage their own creative enterprises.
FAQ
All students from any faculty can enrol in this major as a second major.
TSM in Creative Industry Management equips you with strategic thinking and project management skills for overseeing creative projects. You'll develop strong communication and marketing expertise to effectively collaborate and promote creative services. Additionally, the programme enhances your problem-solving abilities and fosters innovation, preparing you for the dynamic creative industries.
TSM in Creative Industry Management enhances your primary field by adding creative and strategic thinking skills. It equips you with management and marketing abilities, broadening your career options. Additionally, it fosters innovation, allowing for creative solutions within your primary discipline.
There are no specific prerequisites. Your demonstrated interest towards creative industry management (e.g., taking some taster courses) is essential.
Contact
For more information, please contact our programme: